Last updated: 29th September 2025
This Privacy & Cookie Policy explains how Formidably AI, a trading name of Formidably Ltd (company number 15228227), registered in England, collects and uses your personal data and cookies when you use our services.
Our registered office is Unit A Crescent Trade Park, Redditch B98 9DZ, United Kingdom.
We are the data controller for the personal data we collect about you. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We may collect:
Contact details such as name and email.
Account and payment information.
Content you upload or create in our services.
Technical data such as IP address, browser type and usage logs.
Cookies and similar technologies (see section 6).
We use your data to:
provide and improve our services,
process payments,
manage your account and communicate with you,
meet legal obligations.
We may also create anonymised or aggregated data for analytics.
We process data where it is:
necessary to perform a contract with you,
required by law,
in our legitimate interests (such as improving services or preventing fraud), or
based on your consent (for marketing emails and non-essential cookies).
We share data with service providers such as payment processors, hosting and analytics partners, who act under our instructions. We may also share data if required by law or in the context of a business transfer. We do not sell personal data.
We use cookies to:
make our site and services work (strictly necessary cookies),
measure and improve performance (analytics cookies), and
personalise content or marketing (advertising cookies).
When you first visit, we ask for your consent to non-essential cookies. You can accept all, reject non-essential, or manage settings. You can also disable cookies in your browser.
We keep personal data only as long as needed for the purposes described above and to meet legal requirements (for example, billing records are kept for 7 years). After that, data is deleted or anonymised.
We use appropriate measures to protect your data, but no system is completely secure. If a data breach creates risk to your rights, we will notify you and the UK Information Commissioner’s Office (ICO) if required.
You have the right to:
access your personal data,
have it corrected or deleted,
restrict or object to processing,
request a copy in portable format,
withdraw consent where processing is based on consent,
complain to the ICO (ico.org.uk).
To exercise your rights, contact us at legal@formidably.com.
Our services are not directed at children under 16. We do not knowingly collect their data.
We may update this policy from time to time. The date above shows when it was last updated.
Formidably Ltd
Unit A Crescent Trade Park, Redditch B98 9DZ, United Kingdom
Company No. 15228227
Email: legal@formidably.ai